Social networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+ are interesting media for marketing your online shop. EasyWebshop makes it easy to integrate social networks into your shop.
Benefits of social media
- Viral marketing through social media is (mostly) free
- With viral marketing, a company can reach a lot of people in a short time
- Presence on social networks is a parameter for search engine optimization
Disadvantages of social media
- It does not work for all target audiences (a business audience is harder to reach)
- Your messages are not always displayed to all your fans
- People use social networks to communicate, advertising is unwanted in most cases
Your activity on social networks
It is advisable to create a page or profile on various social networks. In your communication you can announce promotions or new products.
The viral effect is larger when your contacts share your activities with their own contacts.
Installing social media buttons
- Navigate to Marketing > Social networks
- Enter the internet addresses of your pages on the social media networks
- Choose the location where you want the buttons and click Save
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